There are lots of brightening mask out there that claims to do all sort of wonders, not all of them walk their talk, I've tried a lot of them and ive got to say im loving these. Sheet masks are quick and conventient and most importantly not messy i use them quite often. What surprise me about this one is that it doesnt change my skin tone but makes my skin appear more glowing naturally, my skin also feels nourish and plump. I think im going to stick to this mask for a while.